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Jameson - Original Green

For St Patrick's Day 2016, Jameson wanted to show a more authentic side of Ireland's national holiday. So, as part of a global campaign we produced this film which doesn't feature even one leprechaun hat or green milkshake. I developed the concept, wrote the script and worked with documentary film maker, Scott Carthy, to choose our characters.

Project Roles
Copywriter
Company
Jameson
Skills
Conceptual, Copywriting, Scripting
Media
Commercials - Video
Project Industries
Advertising, Travel/Tourism, Wine/Spirits