JCPenney Rebrand and 360 Launch Pitch
Branding / Print / Outdoor / Event / Experiential / Mobile / Social
JCPenney was ready for a new look and feel and so I was asked what I would propose for a rebrand. The result: I created "style for the people" a persona that exemplified their all-American, all-inclusive brand — a manifesto and a fully 360 integrated brand launch to go with it.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Design
- Project Industries