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JCPenney Rebrand and 360 Launch Pitch

Branding / Print / Outdoor / Event / Experiential / Mobile / Social Solo project: JCPenney was ready for a new look and feel and so I was asked what I would propose for a rebrand. The result: I created "style for the people" a persona that exemplified their all-American, all-inclusive brand — a manifesto and a fully 360 integrated brand launch to go with it.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Creative Direction, Design
Media
Advertising
Project Industries
Fashion
JCPenney Rebrand and 360 Launch Pitch
JCPenney Rebrand and 360 Launch Pitch
JCPenney Rebrand and 360 Launch Pitch
JCPenney Rebrand and 360 Launch Pitch
JCPenney Rebrand and 360 Launch Pitch