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UPMC "The Wait"

The organ donor work we created for The University of Pittsburgh Medical Center generated an unprecedented amount of sign-ups. Through a fully integrated effort, which included a large sign-up activation event in the city of Pittsburgh, as well as digital, social broadcast, collateral and outdoor, all to promote the initiative. I worked as Creative Director on this project, developing the concept through all aspects of production.

Project Roles
Art Director, Creative Director, Type Designer
Company
UPMC
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Health/Pharma