UPMC "The Wait"
The organ donor work we created for The University of Pittsburgh Medical Center generated an unprecedented amount of sign-ups. Through a fully integrated effort, which included a large sign-up activation event in the city of Pittsburgh, as well as digital, social broadcast, collateral and outdoor, all to promote the initiative.
I worked as Creative Director on this project, developing the concept through all aspects of production.
- Project Roles
- Art Director, Creative Director, Type Designer
- Art Direction, Creative Direction
- Commercials - Broadcast, Social Media Content
- Project Industries