Who Knows Mom Better
We conducted a social experiment inside of a T.J. Maxx store, where we asked kids to pick out a mothers day gift that best described their moms.
Showing that kids know moms even better than they know themselves.
Worked on concept development and creating all aspects of activation as Creative Director.
- Project Roles
- Art Director, Creative Director, Set Designer
- TJ MAXX
- Conceptual, Content, Creative Direction, Editorial
- Commercials - Broadcast, Social Media Content
- Project Industries