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Who Knows Mom Better

We conducted a social experiment inside of a T.J. Maxx store, where we asked kids to pick out a mothers day gift that best described their moms. Showing that kids know moms even better than they know themselves. Worked on concept development and creating all aspects of activation as Creative Director.

Project Roles
Art Director, Creative Director, Set Designer
Company
TJ MAXX
Skills
Conceptual, Content, Creative Direction, Editorial
Media
Commercials - Broadcast, Social Media Content
Project Industries
Retail