Advil Anthem "What Pain"
What we created was an anthemic message for Advil that showcased real people from a variety of social media and found footage pieces. Our “What Pain?” work was a creative and unexpected approach for the brand.
I worked on developing the concept, and also served as Creative Director managing the project and launch of the entire project.
- Project Roles
- Art Director, Creative Director, Type Designer
- Art Direction, Conceptual, Content, Creative Direction
- Commercials - Broadcast, Social Media Content
- Project Industries