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Advil Anthem "What Pain"

What we created was an anthemic message for Advil that showcased real people from a variety of social media and found footage pieces. Our “What Pain?” work was a creative and unexpected approach for the brand. I worked on developing the concept, and also served as Creative Director managing the project and launch of the entire project.

Project Roles
Art Director, Creative Director, Type Designer
Company
Pfizer
Skills
Art Direction, Conceptual, Content, Creative Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Health/Pharma
Advil Anthem "What Pain"