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Gregory's Box'd Beverages

The client had developed the technology to store juice in a box without the juice oxidizing the box's interior surface. The box provided many practical benefits such as storing a lot of juice in a compact space and an easy-pour tap. However, the real challenge was that the consumer is more comfortable with brands they know. They needed a brand story so compelling that the consumer would consider switching to them. Working with the strategy team to identify conceptual start points, I was inspired by the client's account of his family vacations by a lake. This story led to the final direction, with the brand mark featuring the client’s actual sons. After one week in a trial phase at Wegmans supermarket chain, the brand earned permanent status on the shelves.

Project Roles
Creative Director, Designer
Gregory Packaging Inc
Art Direction, Creative Direction, Brand Strategy, Copywriting, Creative Strategy, Design, Packaging Design
Brand Guidelines, Packaging
Project Industries
Gregory's Box'd Beverages
Gregory's Box'd Beverages
Gregory's Box'd Beverages