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Nike+ FuelBand

Please see my portfolio site www.iamnoelle.com for more images and current work. Winner of the 2012 Cannes Lions Titanium Grand Prix Nike+ Fuelband was for the everyday athlete, a goal that sounds obvious now, but making a goal matters a lot. My team at R/GA was thinking about the longitudinal experience. Wallet, keys, Fuelband. What makes you WANT to take it with you as opposed to a pedometer? How do we make it part of our user's daily life. My role was, (from pitch to final product), to concept for the end result, partner with our Interaction Designers, concept the UX, and then create high fidelity and pixel perfect designs.

Project Roles
Art Director, Designer, UX/IA Designer
Adobe InDesign, Adobe Photoshop
E-commerce Platforms, Product Designs, Service Designs
Project Industries
Advertising, Startups
Nike+ FuelBand