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Yum or Yuck

I was Content Manger for The Color of Natural, a natural food color activist page. The page is run by Sensient Food Colors as a way to encourage consumers to demand natural colors from brands. The idea for the video was simple-ask kids if they thought food with artificial colors made them say yum or yuck. I came up with the concept, shot, and edited the video. My only wish is that we had a budget to boost the post.

Project Roles
Content Producer, Editor (Brand/Content)
sensient food colors
Conceptual, Filmmaking, Final Cut Pro
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
Yum or Yuck