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Cheesier Than Ever

Daiya, a dairy-free cheese company, wanted to let their consumers know that their new "cheeze" recipe was the closest they've gotten to real thing. In other words, their recipe is "Cheesier Than Ever." We decided to take the alternative meaning of "cheesy" and run with it. We explored everything from awkward family photos, sitcoms, to a 12-month calendar celebrating the world's cheesiest holidays.

Project Roles
Art Director
Company
Daiya
Skills
Conceptual
Media
Budgets, Magazines, Microsites, Photographs, Social Media Content
Project Industries
Packaged Goods
Cheesier Than Ever
Cheesier Than Ever
Cheesier Than Ever
Cheesier Than Ever
Cheesier Than Ever
Cheesier Than Ever