Hurley - Designed for Water
|| ROLE: ART DIRECTOR | INVOLVEMENT: CONCEPT & ART DIRECTION ||
For Hurley's Fall '17 campaign we were tasked with highlighting one of their star athletes, Kai Lenny, who is known for his versatility in water sports. Kai is a pioneer in the sport of Hydrofoiling - a new style of surf, so with that as our focus we headed to Hawaii to spend the week with Kai, Koa Smith and John John Florence to create a hero film as well as a 16-part social journey and stills for print and retail. For the film portion we partnered with Andre Andreev of Dress Code NY and for the stills we worked with Bailey Roberts.
- Project Roles
- Art Director
- Art Direction, Conceptual, Content, Documentary
- Advertising, Branded Content, Documentaries
- Project Industries