Sobeys Customer Journey
I was hired to help further define the needs of the different customers who shop at Sobeys. They were looking for a customer map to generate a list of ideas to expand the brand’s digital presence and better support their users.
• Persona exploration.
• Identifying the opportunities and features that can help and support all user types.
- Project Roles
- UX/IA Designer
- Strategy, User Behavior Research
- Project Industries
- Packaged Goods, Retail