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St. Jude Children's Hospital + Expedia

We received a brief to simply let people know that when they travel during the holidays, the points they earn can be donated to St. Jude Children's Hospital. So we thought, what if Santa ditched his sleigh and flew coach like the rest of us to earn points to donate to the kids. So that's just what we did. Every shot from the film is "stolen" and real as we made our way throughout the globe to earn sky points to donate. The final destination was Memphis, home of St Jude, where we see our real Santa surprise kids with presents and donate his points to the hospital.

Project Roles
Copywriter
Company
Expedia
Skills
Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
St. Jude Children's Hospital + Expedia