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Fathom

Mobile positioning company Rx Networks partnered with us to create a ‘SmartBeacon’ brand that would stand apart in the overly engineered IoT space. Their location technology is superior, so we needed a brand that would disrupt. We named it Fathom, and to sell it I had to design an identity derived from data visualizations, to entice stakeholders away from an expected lighter feel. Its dark theme and enigmatic name immediately aroused interest, making for a successful product launch at the Mobile World Congress 2016 in Barcelona.

Project Roles
Creative Director, Designer
Company
Skyrocket
Skills
Adobe Illustrator, Adobe Photoshop, Sketch
Media
2D Animations, Brand Guidelines, Logos, Packaging, Websites
Project Industries
B2B, Startups, Technology
Fathom
Fathom
Fathom
Fathom
Fathom
Fathom
Fathom