Launching the Chevy Sonic. A Car for Firsts.
Chevrolet is synonymous with tradition and gas guzzling pickup trucks—a problem among first-time car buyers who want cool fuel-efficient city cars. To change their perception of Chevy, we demonstrated that the Chevy Sonic is their personal launch pod to discovery through epic 100% real “Sonic First” stunts.
- Project Roles
- Copywriting, Creative Direction
- Project Industries
- Advertising, Entertainment