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Launching the Chevy Sonic. A Car for Firsts.

Chevrolet is synonymous with tradition and gas guzzling pickup trucks—a problem among first-time car buyers who want cool fuel-efficient city cars. To change their perception of Chevy, we demonstrated that the Chevy Sonic is their personal launch pod to discovery through epic 100% real “Sonic First” stunts.

Project Roles
Copywriter
Company
Chevy
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising, Entertainment
Launching the Chevy Sonic. A Car for Firsts.