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Nationwide Secret Santa

During historical currency crisis Georgian people were facing the most depressing holidays ever. The objective was to transform a holiday fairy tale into a true story that not only kids but every grown up could believe in. Through National Santa Webpage any country resident could become Nation’s Santa and exchange gifts with complete random strangers based on individual “letters to Santa”

Project Roles
Art Director
Company
J. Walter Thompson Metro
Skills
Art Direction
Media
Case Study Videos
Project Industries
Finance