Fresh Life

I’m proud and honored to have served as creative director on a sanitation project in Nairobi’s Mukuru slum with Populist, a nonprofit marketing group that brings together creative problem solvers to take on social innovation challenges. Together with a team of behavioral researchers, strategists, consultants and an international team of advertising creatives we designed and prototyped over 20 ideas to help increase the use of Fresh Life toilets and bring a clean, safe, sustainable sanitation option to the community.

Project Roles
Art Director, Creative Director, Designer
Adobe InDesign, Adobe Photoshop, Art Direction, Cat Herding, Conceptual, Creative Direction, Location, Low Budget, Multi-cultural, User Behavior Research
Advertising, Branding
Project Industries
Fresh Life
Fresh Life
Fresh Life