Princeton University Women*s Center
The Princeton Women’s Center approached Isometric to make the center more accessible to a student body disengaged with contemporary feminist discourse. Through focus groups, we learned that women were routinely socially degraded and denied top student leadership positions. Using the asterisk as a design device, we created a new visual identity that invited the campus community to look deeper into everyday inequalities and to seek ways to redress them.
- Project Roles
- Art Director, Content Producer, Designer
- Princeton University Women*s Center
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Architectural Scale, Art Direction, Conceptual, Content Management, Design, Producing
- Branded Content, Environmental Design
- Project Industries