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Princeton University Women*s Center

The Princeton Women’s Center approached Isometric to make the center more accessible to a student body disengaged with contemporary feminist discourse. Through focus groups, we learned that women were routinely socially degraded and denied top student leadership positions. Using the asterisk as a design device, we created a new visual identity that invited the campus community to look deeper into everyday inequalities and to seek ways to redress them.

Project Roles
Art Director, Content Producer, Designer
Company
Princeton University Women*s Center
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Architectural Scale, Art Direction, Conceptual, Content Management, Design, Producing
Media
Branded Content, Environmental Design
Project Industries
Education
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center
Princeton University Women*s Center