MICHAELS STICKER BOOK
VP+C Partners has become the agency of record for Michaels Arts and Crafts. Whether you're a starter or skilled craftsman, or simply go ga-ga for glitter, Michaels is the DIY destination, with everything from decor to baking supplies, faux florals and frames for all artworks, and of course, homemade sparkly slime.
In order for VP+C to deliver a customized gift to top editors, announcing the acquisition of Michaels as client, the creative had to reflect the brand's spirited, hands-on style with nods to the vast assortment of products and projects you can find at Michaels.
Creating a custom sticker book, themed pages have hand-illustrated sticker sheets that touch on the MIchaels & VP+C partnership, the wide range of departments and projects of Michaels itself, editor humor, interactive writable sticker lists, and more. This sticker book gives a nod to actual product sold at Michaels, and gives editors a fun, interactive gift to visualize the story of the blossoming Michaels & VP+C partnership, and how their editorial needs can be complimented and completed with the team.