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COCOA SANTÉ PACKAGING

Cocoa Santé is a new instant hot cocoa product recently launched from Arlington, MA, focusing on a product that serves as a perfect blend of nutrition and treat. The company's distinctive take on hot cocoa centers on four blends each inspired by cocoa use throughout history. They carefully source high quality organic cocoa from small scale farms in the Dominican Republic and South America, whose profits aid area educational projects and infrastructure. In order to create a package that steered away from the traditional chocolate-brown and heavily-sweet, the creative would need to be bright, lively and colorful and underline the Santé in the brand's name, which refers to health and specifically the reported healthful properties of cacao. To differentiate the packaging from its competitors, each sub-identity provided opportunities to add color and visual notes that could be subtle nod's to the flavor profile and each blend's cultural history, while giving a minimal pop of chocolate around the rim on each.

Project Roles
Designer, Illustrator
Company
Lakuna Design
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Assisting, Design, Vector
Media
Branded Content, Packaging
Project Industries
Beverage, Packaged Goods, Retail
COCOA SANTÉ PACKAGING
COCOA SANTÉ PACKAGING
COCOA SANTÉ PACKAGING