AB InBev: Discovering New Opportunities to Accelerate a Better Brewing Future
To help Anheuser-Busch InBev tackle some of their industry’s toughest challenges, we partnered with and guided 16 accelerator teams through an 11-week entrepreneurial journey, resulting in funding for the most promising ventures.
I assembled consumer immersion (research) teams across four international markets and sent our in-house inventors out to get smart on the best practices in brewing technology. We then produced a "next-steps" digital playbook of insights and recommendations for the brand.
- Project Roles
- ?What If! Innovation Partners
- Art Direction, Conceptual, Content, Copywriting, Language: Spanish, Maintaining Schedules, Management of Teams 10-20, Photojournalism, User Behavior Research, Wrangling - Creatives
- Brand Guidelines
- Project Industries
- Advertising, Beer, Packaged Goods, Restaurant