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Identity of The New School's College of Performing Arts

The New School is a progressive urban university at the center of Greenwich Village, NYC, and I was hired as their in-house senior digital copywriter. My responsibilities included normal marketing needs, such as advertising campaigns, assets for media buys, video scripting, and community profiling. One of my first assignments was a request to blend three brands into one. The New School's College of Performing Arts was the amalgamation of three distinct schools: Mannes (the music conservatory), Drama, and Jazz. The new college asked to be better represented on the site, and so a designer and I made it our mission to use visuals and words to connect all three.

Project Roles
Copywriter, Writer
Company
The New School
Skills
Copywriting, Brand Strategy
Media
Websites
Project Industries
Education
Identity of The New School's College of Performing Arts