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adidas Futurecraft.Loop
Launch event for the first-gen FUTURECRAFT.LOOP shoe which was rolled out as part of a global beta program with 200 leading Creators from across the world. Impactful and innovative, the two-part audio and visual experience featured a 6-screen tunnel, which created a 360 immersive environment detailing the problem of plastic waste in the sports footwear industry. Enveloped by three 30' screens, guests awaited the presentation in a circular space reflective of FUTURECRAFT.LOOP's circular manufacturing model. The launch featured three keynote speakers: Willow Smith, Adidas Executive Board Member Eric Liedtke and Global Creative Director Paul Gaudio.
- Project Roles
- Creative Director
- Company
- adidas
- Skills
- Art Direction, Conceptual, Creative Direction, Visual Development, 3D, 3D CAD, Design, Environmental, Experiential
- Media
- Computer-aided Designs (CAD), Environmental Design, Events, Fashion Designs, Installations, Video Installations, Visual Designs
- Project Industries
- Fashion, Lifestyle
