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adidas Futurecraft.Loop

Launch event for the first-gen FUTURECRAFT.LOOP shoe which was rolled out as part of a global beta program with 200 leading Creators from across the world. Impactful and innovative, the two-part audio and visual experience featured a 6-screen tunnel, which created a 360 immersive environment detailing the problem of plastic waste in the sports footwear industry. Enveloped by three 30' screens, guests awaited the presentation in a circular space reflective of FUTURECRAFT.LOOP's circular manufacturing model. The launch featured three keynote speakers: Willow Smith, Adidas Executive Board Member Eric Liedtke and Global Creative Director Paul Gaudio.

Project Roles
Creative Director
Company
adidas
Skills
Art Direction, Conceptual, Creative Direction, Visual Development, 3D, 3D CAD, Design, Environmental, Experiential
Media
Computer-aided Designs (CAD), Environmental Design, Events, Fashion Designs, Installations, Video Installations, Visual Designs
Project Industries
Fashion, Lifestyle
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop
adidas Futurecraft.Loop