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A$AP Rocky X UA

Inspired by '90s skate and rave culture, A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring to life the SRlo sneaker. As the first drop of the shoe, a multi-level pop-up event took place in Harlem through a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave.

Project Roles
Creative Director
Company
Under Armour
Skills
Art Direction, Conceptual, Content, Creative Direction, Design, Strategy, 3D, 3D CAD, Environmental, Experiential, Visual Development
Media
Branded Content, Computer-aided Designs (CAD), Environmental Design, Events, Fashion Designs, Installations, Video Installations, Visual Designs
Project Industries
Fashion, Lifestyle
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA
A$AP Rocky X UA