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A$AP Rocky X UA
Inspired by '90s skate and rave culture, A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring to life the SRlo sneaker. As the first drop of the shoe, a multi-level pop-up event took place in Harlem through a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave.
- Project Roles
- Creative Director
- Company
- Under Armour
- Skills
- Art Direction, Conceptual, Content, Creative Direction, Design, Strategy, 3D, 3D CAD, Environmental, Experiential, Visual Development
- Media
- Branded Content, Computer-aided Designs (CAD), Environmental Design, Events, Fashion Designs, Installations, Video Installations, Visual Designs
- Project Industries
- Fashion, Lifestyle
