Launch of Moët Hennessy x Virgil Abloh's limited edition NIRO Imperial Rose bottle.
Taking place at the New Museum's iconic building in SoHo, the lines of the traditional 'exhibition' format were blurred for an upscale private dinner.
Reinforcing the bottle's "DO NOT DROP" messaging, we magnified the dinner as a work of art turning it into a lavish exhibition display celebrating the friends of the Maison and Virgil as the dinner evolved into an intimate house party.