Reebok Shanghai Fashion Week AW19

Reebok AW19 show at Shanghai Fashion Week, that including an unexpected exhibition and climactic performance by Future. Reebok's relentless individuality and return to their iconic vector logo was celebrated with an exploration of the interplay of light and dark. All elements were chreographed, including music, lighting and the runway walk. From creative direction to design execution, we solidified Reebok as an expectation-defying brand, reinforcing its uninhibited ethos to attendees and a global audience, tuning in via livestream.