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Aetna: Take a Moment

Aetna had a problem. They were facing lots of negative backlash on their social channels. So in order to change the conversation into a positive, more productive one, we found some influencers to do the talking for them. By focusing on the topic of mindfulness, a subject these busy, successful people take to heart, we had them show us how they do the impossible: take a moment. And just by doing that, Aetna achieved the impossible: they changed the conversation.

Project Roles
Copywriter
Company
Ogilvy
Skills
Conceptual, Content, Copywriting, Digital, Editing, Film, Music
Media
Advertising, Branded Content, Social Media Content
Project Industries
Advertising, Health/Pharma, Lifestyle
Aetna: Take a Moment