Aetna: Take a Moment
Aetna had a problem. They were facing lots of negative backlash on their social channels.
So in order to change the conversation into a positive, more productive one, we found some influencers to do the talking for them. By focusing on the topic of mindfulness, a subject these busy, successful people take to heart, we had them show us how they do the impossible: take a moment.
And just by doing that, Aetna achieved the impossible: they changed the conversation.
- Project Roles
- Conceptual, Content, Copywriting, Digital, Editing, Film, Music
- Advertising, Branded Content, Social Media Content
- Project Industries
- Advertising, Health/Pharma, Lifestyle