Dick's Sporting Goods

As creative lead on the brand's social platform, I lead a scrappy and resourceful team to create social content across all of the brand's platforms – from run and gun photoshoots in a Key Food's parking lot to using our entire team as "talent" because every project had a budget of zero. In less than three months, we created a lot of engagement for the brand, but most of all, we had a lot of fun doing it.

Project Roles
Copywriter, Creative Director
Conceptual, Content, Copywriting, Creative Direction, Digital, Low Budget, Social
Social Media Content, Social Media Copy
Project Industries
Advertising, Sports
Dick's Sporting Goods
Dick's Sporting Goods
Dick's Sporting Goods