Dick's Sporting Goods
As creative lead on the brand's social platform, I lead a scrappy and resourceful team to create social content across all of the brand's platforms – from run and gun photoshoots in a Key Food's parking lot to using our entire team as "talent" because every project had a budget of zero. In less than three months, we created a lot of engagement for the brand, but most of all, we had a lot of fun doing it.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Content, Copywriting, Creative Direction, Digital, Low Budget, Social
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Sports