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The Lincoln Motor Company

There aren't many creatives who can say they've had the opportunity to break a 90-year-old brand down into its individual parts, then rebuild it. And it was one interesting ride – from helping create the brand's new copy tone to pitching work for the Super Bowl.

Project Roles
Copywriter
Company
Hudson Rouge
Skills
Conceptual, Content, Copywriting, Digital, Editorial, Entertainment, Integrated, Interactive, Print, Social
Media
Commercials - Radio, Editorial Writings, Interactive Videos, Microsites, Social Media Content, Social Media Copy
Project Industries
Advertising, Automotive
The Lincoln Motor Company
The Lincoln Motor Company
The Lincoln Motor Company