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The Taste Spuds

Lay’s third year running the Do Us A Flavor contest had the brand focusing on regional flavors around the United States. We saw the opportunity to have some fun on a virtual road trip around America, talking with real people on social media about what hometown flavors would make a good potato chip. So we worked with the Jim Henson Company to bring to life Marvin and Duncan, two talking potatoes with a knack for dad jokes and a love of all things food-related. I directed around 20 videos taking Marvin and Duncan around America as they responded directly to flavor ideas (I also puppeteered Marvin). hen, when Lay’s relaunched their barbecue-flavored chips with a new, improved flavor we decided to bring Marvin and Duncan back for a series of pre-roll ads designed to use the power of terrible jokes to thwart YouTube’s “skip button” and send free samples of the new chips out to thousands of people.

Project Roles
Art Director
Company
Lay's
Skills
Art Direction, Comedy, Copywriting
Media
Commercials - Video, Social Media Content
The Taste Spuds
The Taste Spuds