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Pompous Albert Hates Bad Car Service

We launched a light-hearted new TV and social media campaign starring Instagram cat sensation Pompous Albert, to remind Honda customers of the importance of keeping their Honda vehicles in tip top condition with Honda Genuine Parts and Service. We went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated thousands of memes across the Internet and social media. As the lead art director on this project, my partner and I worked on every aspect of it from its conception to its completion. Director: Jean

Project Roles
Art Director
Company
RPA
Skills
Art Direction, Broadcast, Comedy, Conceptual, Design, Social
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising
Pompous Albert Hates Bad Car Service
Pompous Albert Hates Bad Car Service