Pompous Albert Hates Bad Car Service
We launched a light-hearted new TV and social media campaign starring Instagram cat sensation Pompous Albert, to remind Honda customers of the importance of keeping their Honda vehicles in tip top condition with Honda Genuine Parts and Service.
We went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated thousands of memes across the Internet and social media.
As the lead art director on this project, my partner and I worked on every aspect of it from its conception to its completion.
- Project Roles
- Art Director
- Art Direction, Broadcast, Comedy, Conceptual, Design, Social
- Advertising, Commercials - Broadcast, Social Media Content
- Project Industries