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Capri Sun "The Power is in the Pouch"

As the preeminent drink of childhood, Capri Sun wanted to remind people that what's inside the iconic silver pouch is so delicious and refreshing, it's powerful. Like, weirdly powerful. So we wrote and some weird scripts and produced the hell out of them in Prague, with a crafty and very nimble Czech crew.

Project Roles
Copywriter
Company
Capri Sun
Skills
Cat Herding, Children, Comedy, Commercial, Copywriting, Creative Direction, Filmmaking, Live Action, Low Budget, Post-Production, Travel, TV
Media
Commercials - Broadcast
Project Industries
Advertising
Capri Sun "The Power is in the Pouch"