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Volkswagen: Space Cross

To launch the new SpaceCross, Volkswagen wanted to explore consumers' imagination. The car, a fun, good-looking off-road wagon, is also a practical family hauler. To capture the car's essence, the campaign is based on Brazilian mythology and folklore. The fully integrated campaign includes two TVCs, on-line activations, a book app and posters.

Project Roles
Art Director, Designer
Company
AlmapBBDO
Skills
Art Direction, Design
Media
2D Animations, Advertising, Posters
Project Industries
Advertising
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross
Volkswagen: Space Cross