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CUTTERS POINT COFFEE CO. COLD BREW PACKAGING

Cutters Point Coffee Co. is a coffee roaster based out of Gig Harbor, WA, founded in 1995 with a brand that reflects the gritty, seafaring history of their Pacific Northwest family. The beans are directly sourced from farmers around the globe who share their vision of producing extraordinary coffee using responsible growing practices. Artisan roasted coffee and a community-focused atmosphere founded on integrity, honesty, and responsibility, are what make up the backbone of Cutters Point. After having rebranded Cutters Point in 2015, they decided to expand their product line into individually packaged, ready-to-drink Cold Brew. The creative had to extend from the new packaging and allow Cutters Point to shine beside its competitors on store shelves, with the task of utilizing bottles and, separately, can packaging for the nitro brew. The concept translated the Cutters Point Coffee bag packaging into a transformed Cold Brew format with a new lockup, carrying brand equity across products, while the addition of new flavors provided an opportunity to expand the brands illustration suite.

Project Roles
Art Director, Designer, Illustrator
Company
Rusty George Creative
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Food, Print, Rendering, Vector
Media
Illustrations, Packaging
Project Industries
Advertising, Beverage, Packaged Goods, Retail
CUTTERS POINT COFFEE CO. COLD BREW PACKAGING
CUTTERS POINT COFFEE CO. COLD BREW PACKAGING
CUTTERS POINT COFFEE CO. COLD BREW PACKAGING
CUTTERS POINT COFFEE CO. COLD BREW PACKAGING
CUTTERS POINT COFFEE CO. COLD BREW PACKAGING