Point To Port Marathon Branding
The Point-2-Port Marathon is a 42km coastal trail from the Point Leo Surf Club to the Portsea Hotel in Melbourne, Victoria.
ltdco were engaged to develop an identity for the pilot event. The arrows and rhythm of the P2P mark allude to a route followed from start to finish. The restrained blue palate assimilates sea and sky.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe Photoshop
- Branded Content
- Project Industries
- Advertising, Media, Sports