OrthoSouth

Christchurch based orthodontist practice, OrthoSouth, engaged ltdco to create a brand identity that was reflective of a modern business with a point of difference.

The brand mark was developed around the letters “TH”. Featuring in both words of the business name, and holding strong association with the words “teeth” and “tooth”, the “TH” is suspended in monospaced format alluding to the symmetry of a straight smile.