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Pedialyte

With this assignment there was a really interesting problem that gave the creative solution a little extra edge. The truth is kids really hate Pedialyte, but the sugary drinks they do like can actually make them more sick. This notion lead to the idea that if you don’t like something it must be good for you. Take a look.

Project Roles
Creative Director
Company
Abbott Laboratories
Skills
Art Direction, Conceptual
Media
Advertising, Branded Content
Project Industries
Advertising
Pedialyte
Pedialyte
Pedialyte
Pedialyte