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Targeting beleaguered 40-something fathers whose dread of shopping only slightly eclipses their dread of the giving their families the wrong holiday gift, this campaign touts Best Buy as their one stop destination to cross everyone off their list without risking any cross reactions come Christmas morning. Who needs elves when you have an army of blue shirts at your beck and call?

Project Roles
Art Director, Copywriter, Designer, Retoucher
Best Buy
Adobe Photoshop, Art Direction, Comedy, Conceptual, Copywriting, Design, Environmental, Humor, Print
Magazines, Posters
Project Industries
Gaming, Luxury, Retail