When launching their new treatment for Hep-C —a true cure with an unprecedented 91% success rate across all genotypes— Gilead chose to eschew the usual smiling mannequins populating most pharmaceutical ads and instead celebrate the strength and dignity of those people who might not always be thought of as ordinary, but are flesh and blood just like everyone else.
- Project Roles
- Art Director, Copywriter, Designer, Retoucher, Typographer
- Gilead Sciences
- Adobe Photoshop, Art Buying, Art Direction, Conceptual, Design, Multi-cultural, Retouching
- Project Industries