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Ordinary People

When launching their new treatment for Hep-C —a true cure with an unprecedented 91% success rate across all genotypes— Gilead chose to eschew the usual smiling mannequins populating most pharmaceutical ads and instead celebrate the strength and dignity of those people who might not always be thought of as ordinary, but are flesh and blood just like everyone else.

Project Roles
Art Director, Copywriter, Designer, Retoucher, Typographer
Company
Gilead Sciences
Skills
Adobe Photoshop, Art Buying, Art Direction, Conceptual, Design, Multi-cultural, Retouching
Media
Advertising
Project Industries
Health/Pharma
Ordinary People