R/GA Office Cupid
For Valentine’s Day 2012, R/GA set out to turn lonely tweeters into lovebirds and ended up winning a Silver London International Award for Copywriting. Office Cupid was basically a virtual Cyrano de Bergerac: you entered info about your office crush and we crafted tweets that were equal parts romantic and hilarious. With only a three person copywriter team, Office Cupid created tons of fun content and maybe even made some love connections.
- Project Roles
- Social Media Content, Social Media Copy
- Project Industries