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Pearl Izumi

Pearl Izumi needed a new site and ad campaign that would reflect the passion and intensity of it’s core audience, the cycling enthusiast, as well as the development of community/social initiatives and customization of products and services. Splashy, desaturated photography is used to convey a gritty, real-world quality while cropped typography of varying sizes create a sense of immediacy, energy and movement.

Project Roles
Art Director
Company
The Garrigan Lyman Group
Skills
Art Direction, Design, Adobe Illustrator, Adobe Photoshop
Media
Advertising, Websites
Project Industries
Sports
Pearl Izumi
Pearl Izumi
Pearl Izumi
Pearl Izumi