Pearl Izumi needed a new site and ad campaign that would reflect the passion and intensity of it’s core audience, the cycling enthusiast, as well as the development of community/social initiatives and customization of products and services.
Splashy, desaturated photography is used to convey a gritty, real-world quality while cropped typography of varying sizes create a sense of immediacy, energy and movement.
- Project Roles
- Art Director
- The Garrigan Lyman Group
- Art Direction, Design, Adobe Illustrator, Adobe Photoshop
- Advertising, Websites
- Project Industries