Hulu Chance

Hulu, the subscription video service, created a television show called Chance. This website was designed around an editorial piece that is connected to the themes of Chance to help promote the show before it's launch. The assets provided by the client were the logo and one flat art piece used on billboards and other marketing medias. The visual design of the site was open for interpretation and required research to create a style guide for the Chance brand.

The television show is a noirlike psychological thriller that has parallels to Alfred Hitchcock's "Vertigo", because of the San Francisco setting, and grim & eerie mood. The visual design is intended to extend the mood of the show by utilising film noir themes, repetitive use of the San Francisco fog, and slice typography to symbolise the state of mind during mental illness.