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Ragu "Long Day of Childhood"

This campaign for a classic, comfort food is one of my favorite projects. From concept, through production and edit, we knew we had something unique. Due to a brilliant media buy, the "Bedroom" spot aired on prime time during the Women's Team Gymnastics Finals in the 2012 Olympics in London. As the Fierce Five were winning Gold, #Ragu immediately started trending on Twitter. Amazing.

Project Roles
Executive Producer
Barton F. Graf
Broadcast, Music
Commercials - Broadcast
Ragu "Long Day of Childhood"