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Carlsberg Breathalyzela

For Euro 2016, Carlsberg brought back the well-known Vuvuzela – but with a twist. Banned or not, the Vuvuzela has become an icon of football fandom. To help fans celebrate responsibly, Carlsberg has invented the “Breathalyzela” – a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit.

Project Roles
Art Director
Crispin Porter + Bogusky Copenhagen
Art Direction, Conceptual
Advertising, Product Designs
Project Industries
Carlsberg Breathalyzela
Carlsberg Breathalyzela