To increase brand identity, we partnered with Innovation Production studio Unit 9 to create an immersive, multi-room interactive escape game, that allowed people to experience the unexpected the surprises of HBO shows firsthand. Highlighting shows like Veep, Game of Thrones and Silicone Valley. We mobilized the event to 4 colleges and SXSW. The entire campaign was a huge win. Social engagement numbers were a major success!