Clinical trial recruitment can often be problematic because of stringent eligibility criteria and patient misconceptions about clinical research. This combined with dense and difficult-to-digest information can often be more of a hinderence than a help to patients trying to engage with clinical trials.
Each year, Eli Lilly invite design agencies to try and address these issues and come up with solutions to make information available more patient-friendly. My role was to work closely with researchers to develop an effective visual language and user experience for the web platform across multiple devices.