THURSDAY NIGHT FOOTBALL
NFL Network asked us to position and re-launch the Thursday Night Football show for the 2016 season. The problem was Thursday Night Football happens randomly on other days than Thursdays, and on other channels than the NFL Network. Thursdays themselves aren't so cooperative either. In fact, it's the index finger of the week, the day our millennial target group seemingly can't make up their minds, should I stay in, or go out? Naturally, NFL wanted that "in our out" to involve football, so we did some digging. Turns out, a lot of great things in history went down on a Thursday, almost one par with your typical Thursday night for a millennial. Curtains up for "Anything Can Happen on Thursday".
- Project Roles
- Creative Director
- NFL Network
- Creative Direction, Wrangling - Creatives
- Advertising, Commercials - Broadcast
- Project Industries