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FDA: CHEMICALS IN TOBACCO

People know that smoking is bad. They just don't know why. The FDA wanted to change that, so we set out to create a video series showcasing the life cycle of a cigarette and the chemicals it picks up along the way.

Project Roles
Art Director
Company
FCB NEW YORK
Skills
Art Direction, Conceptual
Media
Commercials - Video, Documentaries
Project Industries
Advertising, Government
FDA: CHEMICALS IN TOBACCO