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Missouri Lottery: Nature Is Amazing

Every Summer the Missouri Lottery has a "Second Chance of a Lifetime Promotion," where players can trade their non-winning lottery tickets for a chance to win a VIP experience. For the summer of 2017 the prizes consisted of amazing packages to National State Parks like Yellowstone Grand Canyon and even Haleakala in Hawaii. As a state lottery we aren't allowed to film out of state, but that didn't deter us. Instead we created postcard-worthy sets of the parks and brought to life why Nature Is Amazing in a fun, whimsical and refreshing way. I was the creative director and a writer on this project.

Project Roles
Copywriter, Creative Director
Conceptual, Copywriting, Creative Direction
Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Advertising, Gaming