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Standard Life

After the financial crisis, people wanted assurance that financial institutions were meticulous in analyzing the risks when managing their money. So we introduced them to two of Standard Life's actuaries, and their analytical minds. The 'probability' idea was what the integrated campaign was built around.

Project Roles
Copywriter, Creative Director
Company
McCann Erickson
Skills
Copywriting, Editing
Media
Commercials - Broadcast
Project Industries
Finance
Standard Life